|
Nintendo - Launch of new Wii Fit
The Brief
Impact was briefed to develop an experiential opportunity that would raise awareness, prior to launch, of the new Wii Fit
Objectives
- To generate buzz and drive trial around launch of Wii Fit in Australia.
The Solution
- Design and construct an interactive zone resembling a premium gym with a unique and appealing structure to encourage demonstration
- Nintendo Wii Fit launchTour the zone and staffing team and focus activity on populated shopping centre's to ensure engagement
with target market in a familiar environment
- National Coverage (VIC, NSW, QLD, SA, WA).
|
