CASE STUDY

The Challenge

• Create a WOW set to bring to life a range of Nintendo Wii and DS games
• Generate excitement and positive WOM
• Allow a minimum of 20,000 people to trial Nintendo products
• Promote Wii Sports Resort as a game the whole family can enjoy
• Increase awareness and drive trial among new audiences

The Solution

• Implemented a national (and NZ) roadshow throughout high footfall shopping centres
• Re-created 'Wuhu Island' bringing Wii Sports Resort to life via a highly creative and visually striking set
• Different zones within set for each title:
  1. Adventure Bay - Wii Sports Resort
  2. Sanctuary Cove - Wii / Nintendo DSi zone with wellness retreat for adults
  3. Fantasy Beach - Pokemon Platinum
• Brand ambassadors themed as resort staff encouraged consumers into the zone
• Consumers took part in Wii Sports Resort challenges to WIN prizes and giveaways
• Adults trialling intendo DSi enjoyed a complimentary massage
• Pokemon fans brought their own Nintendo DSi's to download the 'Secret Key' into their game and unlock the secrets!

The Outcome

• 18 days of activity throughout VIC, NSW, QLD, SA, WA and NZ

• Over 38,000 unique brand interactions achieved

• Generated 'buzz' and increased positive WOM
• Reached new Nintendo audiences including grandparents, young couples and families