CASE STUDY

Target155 – Save Water This Summer

Create an activity that would bring to life DSE’s Target155 – Save Water This Summer campaign.
Reach members of the public who were considered contemplators – those who thought of making changes but had yet to do so.
Develop a campaign that could reach as many people as possible, right across metro Melbourne.
Communicate the key message of everyone using no more than 155 litres per person per day.

Impact produced a branded vehicle that could reach consumers in environments where they were relaxed and open to engagement
The branded vehicle allowed for a mobile activity, travelling right across Melbourne, specifically targeting the contemplator suburbs
Impact developed an extensive schedule of activity over summer including Australia Day celebrations, monthly community markets, university ‘O Week’ activities and Moomba
Brand ambassadors handed out free water saving products and communicated the key messages

32 days of activity
3,180 kms traveled across metro Melbourne
Up to 50 people per KM are exposed to your brand in Metro areas (RTA Truck Measurement)
16,010 shower timers handed out
13,650 magnets handed out
12,090 water hose connectors handed out
The staff on the street provided a personal approach, generating more feedback from the public