CASE STUDY

Climate Smart Home service experiential marketing program

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The Challenge

  • Create a road show to bring to life the Queensland Government’s 'ClimateSmart Home Service' initiative and 'No one' character
  • Drive sign ups for home installations of service
  • Educate Queenslanders in a fun and informative way about the service its benefits

The Solution

  • Production of a bespoke fully interactive and visually appealing set filled with energy saving tips
  • Set consisted of three areas to engage consumers:
    • sign up area
    • demonstration area (eg compare energy used by CFL vs incandescent bulb)
    • replication of 'No one's' bedroom from TVC
  • Training of dedicated event team who toured with the set

The Outcome

  • 58 days of road show activity around North and South East QLD
  • 13 locations
  • 2,284 sign ups

Impact took control of an integrated experiential campaign for the ClimateSmart Home Service. They took the strategy brief and developed an execution plan - full of creative ideas and good advice - that gave me 100% confidence that they were not going to let me down.

They didn't just deliver and coordinate an excellent campaign but they were 'us'. They worked with our other elements, such as PR, like they were a part of the program. I could safely let our clients and stakeholders meet the staff with the confidence that they would always act as if they were part of the company.

On the results, they helped us push our product - which is a new piece of technology and type of service - into the public arena. Our brand awareness and product understanding grew past this campaign which has helped our sales. Nothing can be more important for enduring sales growth.

Clinton Parker, Marketing Manager, LG Infrastructure Services