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ANZ - 'ATMs Everywhere'
The Brief
To devise a brand experience campaign to bring to life ‘on the streets’ ANZ’s ATL television advertising campaign to
communicate, ‘ATMs Everywhere’.
Objectives
- Generate awareness of ANZ ATM locations and dominance.
- Infiltrate high traffic areas to communicate this.
- Create ‘talkability’ around activity and as a result generate media coverage.
The Solution
- Creation of four ‘life-like’ ATM machines that mirrored the look of the animated ATM featured in the Television advertisement.
- ATMs dispatched to key high-traffic locations in Melbourne, Sydney, Adelaide and Brisbane.
- They hit popular shopping strips and centres, major events and sporting matches, tourist destinations and various CBD locations, and interacted with members the public in a fun and humorous way.
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