Our APPROACH

Savvy Consumers

Everyone acknowledges consumers are smarter than many give them credit. Impact recognises the broadcast of information is no longer enough to influence. It now requires creativity and a desire to entertain and delight.

Impact stays connected by using the greater resources of its sister marketing communications agency, Spark. This partnership offers an exchange of research, trend analysis and media expertise to remain plugged in to popular culture. It’s all about remaining cool and relevant.

"Turning people into active promoters of your product or brand not just making them aware, but inspiring them is the ultimate goal of marketing."
Harvard Business Review, 2007.

savvy